Marketing Your Judgment Recovery Business

Initially, most of your new business will be obtained through civil case file research, by sending a personalized letter to the judgment holder that includes information about their judgment. This is a highly targeted way to market, and definitely NOT a ‘shotgun’ approach. My research shows that contacting a judgment holder directly has by far the best response and marketing results.

Civil case files are public record and available from any courthouse. These files will show you who has been awarded a judgment, how much it was, and will also provide the contact information for the judgment holder. Many areas even offer free online access to these files (we’ll get to that later). Once you’ve determined which judgment holders would benefit from your service you’ll send a letter directly to the judgment holder.

In the beginning you’ll want to give yourself a ‘jump start’ by researching case files to directly contact people who have been awarded judgments. You can typically anticipate spending 2-3 hours, once each week, to conduct this type of onsite research. This will also familiarize you with the contents of a case file, what your state’s legal forms look like and what their functions are.

If you are fortunate enough to have access to civil case files on the Internet, then you’ll be pleased to know that time at the courthouse to research your leads may be unnecessary, or at least limited. Some states offer online access statewide, while others only offer access in certain counties or cities. An Online Access Guide, with direct links to those courts offering access, is included in the training materials.

Each state and/or county generally has a different set up for accessing these files. The quality of the information that you are able to obtain online will vary from site to site. Some sites only provide minimal information, while others go so far as to scan every document ever filed into the system for viewing. Most offer free access, while some may charge a nominal fee for general access, or a fee if you want more detailed information.

If you’re finding basic information about the cases online, but not getting enough information to send a solicitation letter (no contact information), you’ll want to use the online database to at least narrow down your prospects. It will still save you time to be able to go through the cases online and make a list of cases for the court clerk to pull for your review at the courthouse.

If you have no online access available in your immediate area, and weekly visits to the courthouse prove to be too labor intensive, there is certainly no reason you couldn’t recover judgments in an area outside of where your business is physically located. The judgment recovery training program also includes a State-By-State Civil Research Guide that will provide you with state specific judgment enforcement information for each state.

You’ll find that most courts will accept mailed or faxed filings. Additionally, if you needed to, you could work with a process server in the area or state where the court is located. Any expense you may incur is reimbursable as a cost after judgment. Or you could get in touch with another judgment recovery company from our National Member Network, or through the Member Email Discussion Forum in that area if you needed assistance with something.

Marketing directly to businesses is also a good way to go, and a fantastic way to cater to a specific ‘niche.’ These days, for me personally, nearly all of my current judgments come from either businesses that I’ve developed a relationship with, or referrals from attorneys and paralegals in my area. Some of these businesses include property managers, used car lots, contractors, pawn shops, jewelers, furniture stores, check cashing or payday advance companies, etc. Use your imagination here…

These – and other – types of businesses tend to sue in court on a regular basis and have many judgments to assign. Since they are constantly taking debtors to court, the judgments keep flowing in.

Joining your local Chamber of Commerce and other community groups will put you in direct contact with a surprising number of individuals and companies that need your services. By participating in these local meetings and functions, you’ll also go a long way toward establishing your credibility. Speaking of local exposure, most smaller local newspapers will often showcase businesses or publish a press release about your new business – especially if it’s not your typical run of the mill type of business.

I haven’t brought up traditional advertising, simply because most who are just getting started are looking to cut costs as much as possible. Advertisements can be effective (I’ve included examples in the materials), but if you plan to advertise I wouldn’t rely on it solely to bring you business. If you decide to run a simple ad, it should be in an area of general readership because most judgment holders don’t even realize they have any options for collecting their judgment.

This, of course, is a general overview of the marketing methods we use to attract new customers. Marketing will be the life-blood of your business. Having a variety of different ways to make your services known will keep your bottom line healthy and help your business to grow.

As always, I welcome your questions or comments. You can comment below, or email me personally at csmiley@recoverycourse.com. Or, of course, feel free to give me a call at (912) 882-8190.

Warm Regards,

 Christina

P.S. Don’t forget about my Spring Special running May through June. Purchase the electronic downloadable version of the training program and also receive the hard-copy written version for only $29.95 more (includes shipping). That’s $10 LESS than the hard-copy version alone! This offer is only available to SJR Newsletter subscribers. Click here to get started: SIGN ME UP!

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One Response

  1. I have not purchased your course, but I wonder why you don’t include an instructional DVD along with your written course. There must be many others out there that would really like that. I am more of a visual person.
    Reading long worded manuals are not my cup of tea.
    Think about it. Maybe you might consider a DVD in the future as an option. Heck, I would pay a little extra if a DVD were included.

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